► C25.0.833 Project Overview This catalyst project demonstrates the transformative power of Open Digital Experience (ODE) as a cornerstone for Techco's business evolution and business leap, integrating cutting-edge technologies (e.g. AI/Agentic AI, augmented data analytics, decision intelligence, cloud computing) within a collaborative ecosystem approach. By strategically implementing ODE principles, Techco is orchestrating superior stakeholder experiences across its value chain, effectively redefining its market positioning, elevating customer engagement, streamlining service delivery, and establishing sustainable competitive advantages in the telecommunications landscape. This ODE-led transformation exemplifies how a methodical experience-centric approach can unlock exceptional business outcomes and drive sustainable growth amidst rapid market changes. The catalyst's industry value proposition centers on enabling adaptive business reinvention, delivering differentiated customer-centric experiences, cultivating innovation agility, accelerating comprehensive digital transformation, facilitating productive ecosystem partnerships, and leveraging data-driven insights to maintain market leadership. ► Team Collaborations Through strategic alignment, our collaborating champions form an interconnected ecosystem that amplifies the ODE-led transformation impact, collectively demonstrating how Techco's sustainable business leap is achieved through complementary implementation approaches. * China Unicom drives the transformational leap by embedding Open Digital Experience principles into Contact Center operations and digital channels, revolutionizing Cognitive Customer Services across B2C and B2B2(X) segments, creating sustainable business advantages through enhanced customer lifetime value. * China Mobile accelerates the business transformation by implementing Open Digital Experience within Agentic AI-driven Home Broadband Service Operations, while China Mobile IT establishes new sustainable revenue streams through data assets monetization enabled by ODE framework's ability openness. * Telkomsel demonstrates sustainable operational efficiency gains by applying Open Digital Experience to transform data-driven service operations and fixed SOC initiatives, delivering measurable business improvements that directly contribute to Techco's leap forward. * Telefonica extends the transformation boundaries by applying Open Digital Experience Framework to revolutionize B2B service design methodologies and unlock 5G Slicing monetization potential with GenAI technologies, establishing new growth vectors for sustainable business advancement. * This collaborative TMS project leading by LATIS and Inspur, innovatively created a tower “Open Access” business model and commitment to sustainability by using Inspur iTMS solution, with 20 TM Forum ODA components, 24 OPEN API and ODA Canvas platform, adopt latest advanced cloud native technology, accomplished 37 customer business processes sort out, realized the shared use of over 8000 tower resources for telcos/techcos in Saudi Arabia. ► TM Forum Assets Used or Contributed The Catalyst team leverages TM Forum as the collaborative accelerator, ensuring transformation insights are systematically captured and shared across the industry. Team members lead two strategic member projects (ODE, DT4DI) while actively contributing to TM Forum assets, creating a multiplier effect that reinforces the sustainability of Techco's business transformation. ► Industry Value This catalyst project highlights the transformative impact of embracing Open Digital Experience, cutting-edge technologies, and a collaborative ecosystem-approach within the telecommunications industry. The key benefits and implications of are as follows: * Reshaping the Landscape through Open Digital Experience * Delivering Personalized and Seamless Customer Experience * Data-Driven Insight and Optimized Service Delivery * Enhanced Operational Efficiency and Competitive Advantage