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GenAI proactive customer experience: AI realm agentic driven architecture - Phase II

URN C26.0.928
Topics AI (Artificial Intelligence)

Moonshot Catalyst - By addressing these dimensions holistically, CSPs can transform AI from a cost center into a revenue driver, enhancing customer experience

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Building on the success of the previous Catalyst “GenAI Proactive Customer Care for 5G Monetization”, this phase advances the solution into a more trustworthy, governed, and CSP-ready AI framework for customer experience operations. This project aims to develop a sophisticated, orchestration of AI agent system for customer interactions. The core objectives focus on maintaining contextual integrity, ensuring response accuracy, optimizing resource utilization, and embedding robust security and cost-control mechanisms. The next-generation Agentic BSS/OSS introduces a transformative paradigm. By leveraging a Language User Interface (LUI ) and shifting from rigid processes to intent-based, multi-agent collaboration, the system delivers immediate answers, superior customer experiences, and operational efficiency. This evolution accelerates Time-to-Revenue (TTR) and provides a proactive “accompanying service” experience, featuring proactive awareness, one-click ordering, and billing transparency, which directly enhances Net Promoter Score (NPS) The project empowers our Champions to architect a pragmatic evolution from legacy solutions to an AI Agentic-driven framework. The methodology involves mapping existing TM Forum assets and architectural blueprints, which will be adapted to create a phased, achievable transition plan. This ensures the integration of powerful AI capabilities is conducted at a realistic and successful pace.”

Resources

Accelerate

Accelerate: GenAI Proactive Customer Experience

Github

Prototype specs as open source

Previous phase

GenAI proactive customer care for 5G monetization

Whitepaper

IG1465 AI4Contact-Centre: AI Transformation Whitepaper

Team members

AsiaInfo Technologies (China), Inc. logo
China Mobile Communications Corporation logo
Champion
China Unicom logo
Champion
Huawei Technologies Co. Ltd logo
Minsait Brasil LTDA logo
Ooredoo Group logo
Champion
PT Telekomunikasi Selular logo
Champion
Saudi Telecom Company logo
Champion
Singtel Optus Pty Limited logo
Champion
TELEFONICA logo
Champion

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