The Big Deal – Phase II builds on the success of the previous Catalyst to tackle one of the most persistent challenges in B2B telecom: the complexity of quoting, configuring, and ordering enterprise services at scale.
Despite ongoing digital transformation efforts, many Communication Service Providers (CSPs) still rely on manual quoting processes for complex enterprise deals. This results in slow response times, lost opportunities, unvalidated configurations, costly manual rework, and revenue leakage when orders must be adjusted post‑sale. At the same time, rigid product definitions and inflexible catalogs make automation difficult, turning transformation initiatives into long, expensive programs.
What This Catalyst Delivers This Catalyst demonstrates a new, end‑to‑end approach to enterprise product commercialization—moving from manual, error‑prone processes to fully automated, intent‑driven quoting and ordering.
At the heart of the solution is a runtime, TM Forum–compliant catalog capable of modeling even the most complex enterprise products and their relationships. By introducing new catalog modeling patterns and AI‑assisted product ingestion, CSPs can rapidly productize offers, automate quoting and fulfillment, and dramatically reduce time‑to‑market and time‑to‑transform.
Key Innovations
Intent‑driven digital and assisted channels Customers interact through intuitive, intent‑based self‑service channels, while sales teams use advanced solutioning tools for assisted selling—removing complexity from the customer experience.
AI‑accelerated product modeling AI ingests existing product specifications and documentation to automatically generate catalog models, enabling rapid onboarding of products and faster transformation of legacy portfolios.
Advanced catalog composability and relationships New modeling patterns manage complex dependencies across products and services, providing guardrails for fulfillment and enabling goal‑seeking automation and AI‑driven orchestration.
Supplier and access option intelligence A supplier scanner matches customer intent to the best third‑party access options by geography, enabling optimal commercial and technical decisions.
One product, many markets A single catalog model supports multiple markets with different currencies, pricing, regulations, languages, and feature availability—dramatically improving global scalability.
