The "Big Deal" tackles one of the most persistent challenges in B2B telecom: the complexity of quoting, configuring, and ordering enterprise services at scale. Despite ongoing digital transformation efforts, many Communication Service Providers (CSPs) still rely on manual quoting processes for complex enterprise deals. This results in slow response times, lost opportunities, unvalidated configurations, costly manual rework, and revenue leakage when orders must be adjusted post‑sale. At the same time, rigid product definitions and inflexible catalogs make automation difficult, turning transformation initiatives into long, expensive programs. What This Catalyst Delivers This Catalyst demonstrates a new, end‑to‑end approach to enterprise product commercialization—moving from manual, error‑prone processes to fully automated, intent‑driven quoting and ordering At the start AI to extracts intents and locations from written RFP documents and then uses this to generate a quote and other bid repsonse materials. At the heart of the solution is a runtime, TM Forum–compliant catalog capable of modeling even the most complex enterprise products and their relationships. An AI is used to identify the intents and service locations within RFP documents and then to configure solutions from catalog components, There are agent and customer self service experinces through the journey also. Key Innovations Intent‑driven digital and assisted channels An AI discovers intent and does repretitive work while sales teams use advanced solutioning tools for assisted selling—removing complexity from the customer experience. Advanced catalog composability and relationships New modeling patterns manage complex dependencies across products and services, providing guardrails for fulfillment and enabling goal‑seeking automation and AI‑driven orchestration. Supplier and access option intelligence A supplier scanner matches customer intent to the best third‑party access options by geography, enabling optimal commercial and technical decisions. One product, many markets A single catalog model supports multiple markets with different currencies, pricing, regulations, languages, and feature availability—dramatically improving global scalability.