AI agents driving profit - case studies that count

Moderator: Chris Silberberg, Research Manager, Comms Service Provider Operations & Monetization, IDC

11:00 - 11:30
Panel: AI agents driving profit: Exploring which models deliver measurable P&L impact

• Evaluating real-world AI use cases that directly influence revenue streams and cost efficiency
• Comparing different AI models: predictive, prescriptive and generative for measurable business outcomes
• Identifying key performance indicators and frameworks to quantify AI’s contribution to the bottom line

Emilio Varas Jimenez, Head of AI, Vodafone
Chetan Narang, Principle Innovation Stategy Manager, Colt Technology Services 
Siniša Arsić, CAIDO, Telekom Srbija 


11:30 - 12:30
Presentation: Monetising AI in practice: Operational acceptance frameworks and lessons learnt

• Best practices for embedding AI into existing operational workflows to drive adoption and trust
• Frameworks for measuring AI readiness, performance, and ROI across departments
• Case studies highlighting successes, failures, and actionable insights for revenue generation

Apostolos Kallis, CCO & Board Member, ETIYA
Martin Gendron, General Manager, Fizz