Sylwia Kechiche
VP of Industry Analysis
OpenSignal
23-25 June 2026
Copenhagen
Elevating CX: Personalization, design, and digital trust at scale
June 23, 2026
11:00-12:00
Future skills stage
Composable IT & Ecosystems
Case study/Presentation
From data to delight: Personalizing customer journeys at scale- How CSPs are moving beyond segmentation to real-time, context-aware personalization
- The role of AI and automation in delivering consistent experiences across channels
- Balancing personalization with privacy, consent, and regulatory requirements
- Lessons learned from scaling personalization across millions of customers
Sylwia Kechiche, VP of Industry Analysis, OpenSignal
Mahmoud Elsahawy, Vice President, Mobile Networks Supercisory Department, Rakuten Mobile
Session speakers
Mahmoud Elsakhawy
Head of E2E network performance & customer experience assurance
Ayman Fathy
Managing Executive of IT
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