The Loft: Composable IT and Ecosystems
Loft
11:00 - 11:15Operationalizing ODA with composable and AI-enabled BSS
TM Forum’s Open Digital Architecture (ODA) defines the blueprint for modular, composable telecom IT. The challenge for CSPs is turning this blueprint into intelligent, production-ready systems. In this session, we will highlight how Mavenir’s Digital Enablement (MDE) portfolio operationalizes ODA through a reusable library of cloud-native BSS microservices aligned to ODA domains and compliant with 20+ TM Forum Open APIs. Built on this foundation, AI agents leverage real-time BSS context to automate operations, improve support, and enable new revenue generating services. The result is line of business-specific, AI-enabled BSS assembled at speed for ecosystem driven growth.
Sandeep Singh, SVP & General Manager, Business Solutions, Mavenir
11:15 - 11:30
From 30 minutes to just a few: How Vodafone simplified complex customer journeys at scale
This session explores how Vodafone, in partnership with Celfocus, transformed fragmented channels and complex customer journeys into a single and consistent experience through the One Experience Programme. By adopting a cloud-native, composable architecture, Vodafone simplified and reimagined customer journeys, reducing execution time from over 30 minutes to just a few, while significantly improving operational productivity, conversion rates, and business agility.
Ricardo Baptista, Head of IT Architecture, Vodafone Portugal
Luis Coelho, Vodafone Account Director, Celfocus
11:30 - 11:45
From connectivity to community: Revenue management as the catalyst supporting the evolutionary journey
The telecom industry remains a powerful engine of innovation in how value is created, packaged, and monetised. This session explores how trailblazer organisations are rethinking commercial models by bundling multiple monetisation opportunities across the communities and segments they already serve or are looking to serve. By cross‑pollinating propositions and evolving their setup from different business units and verticals into a single, unified commercial platform, leaders can unlock new revenue streams while deepening customer relevance as they move from single propositions to single market segments, through to multiple propositions to all segments, be that B2C through to B2B including IoT. The discussion will show how an evolutionary, modular approach rather than a rigid one‑off transformation, creates the flexibility to innovate continuously, scale intelligently, and build a sustainable platform for long‑term success
Ryan O’Hanlon, VP Global Sales & Marketing, MDS Global
11:45 - 12:00
Escaping Oracle, SAP & VMware lock-in
This session explores how to break free from vendor lock-in through an incremental, value-driven approach to transformation - unlocking cost savings of over 50% without the burden of long-term commitments. Discover how third-party support can empower digital growth on your terms, enabling you to align transformation with your own priorities, timelines, and budget. By embracing open, intelligent, AI-powered architectures, businesses can take control of their future—combining flexibility, expert-led stability, and reduced risk across critical systems. The result is a more resilient, cost-efficient operating model designed around your business, not your vendor.
Mark Fetches, CTO EMEA, Spinnaker Support
Session speakers

Sandeep Singh
SVP and General Manager, Business Solution


Luis Coelho
Vodafone Account Director


Ryan O'Hanlon
VP Global Sales & Marketing


Mark Fetches
CTO EMEA


Ricardo Baptista
Head of IT Architecture
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