Smadar Kirstein

Smadar Kirstein is Head of Product Marketing, BSS, at Amdocs. She leads the marketing strategy for Amdocs' AI-powered BSS portfolio, spanning customer engagement, B2B, commerce, care, and monetization solutions.
With more than 15 years of experience, Smadar works with leading service providers, industry analysts, and technology partners to help shape the future of telecommunications through AI, cloud, and digital transformation. She is passionate about how emerging technologies can enable service providers to create smarter operations, differentiated customer experiences, and new growth opportunities.