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Experience‑centric broadband assurance

URN C26.0.968
Topics AI (Artificial Intelligence), Autonomous networks, Customer experience management

This Catalyst project enables CSPs to deliver industry-leading home broadband experience and customer satisfaction, shifting from reactive fault handling to proactive experience assurance, and sustainable value growth.

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This Catalyst demonstrates how communications service providers (CSPs) can transform broadband operations from reactive, fault-driven processes into proactive, experience-driven assurance using AI and TM Forum–aligned best practices. As gigabit fiber networks and real-time applications such as video streaming, cloud gaming, and smart home services become mainstream, customer choice and satisfaction are increasingly defined by perceived experience rather than basic connectivity. Yet today’s broadband operations lack end-to-end visibility, unified experience perception, and effective AI adoption, leaving many performance degradations undetected until they escalate into customer-impacting faults. The proposed solution introduces an AI-powered, user-perception-centric intelligent broadband operations framework. By leveraging intelligent line cards, home gateway probes, and multi-domain sensing, the solution establishes standardized, quantitative QoE models that make broadband experience visible, measurable, and actionable. AI analytics enable real-time detection of latent experience degradation and automated root cause localization across the full end-to-end service path, from the home gateway through access, metro, backbone, and application domains. Aligned with TM Forum Experience Management, Service Assurance, Open Digital Architecture (ODA), and the Autonomous Networks vision, the solution embeds AI across the full sense–analyze–predict–optimize lifecycle. This enables closed-loop, zero-touch operations, dramatically reducing manual cross-domain troubleshooting while accelerating time to insight and remediation. CSPs can evolve toward L4 autonomous broadband operations, delivering differentiated assurance for OTT and CDN services and consistently superior home broadband experiences. Success is measured through clear technical, operational, and business outcomes, including high-accuracy detection of latent degradation, rapid automated end-to-end root cause analysis, significant reductions in manual operational effort, fewer user-perceived issues such as freezing and disconnections, improved customer satisfaction, and the enablement of differentiated value-added services. Ultimately, the Catalyst shows how experience-driven, AI-enabled broadband operations can improve service quality, operational efficiency, and long-term value growth for CSPs.

Team members

China Academy of Information and Communications Technology(CAICT) logo
China Telecommunications Corporation logo
Champion
China Unitechs Co.,Ltd. logo
Huawei Technologies Co. Ltd logo
PT Telekomunikasi Selular logo
Champion
Saudi Telecom Company logo
Champion

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