Gain access to resources and project updates

Register or log in to save your details for future use
First name
Last name
Business email
Company name
Job title

TM Forum will be processing the above information, with the assistance of our service providers located within and outside the European Union, to manage your registration to this event or report download, as well as to keep you informed about our services and products, future events and special offers, the organization of events, providing training and certification, and facilitating collaboration programs. Privacy policy

I wish to receive further information from the Catalyst Team about their products and service by electronic means. Check the "Team Members" section of this Catalyst Project to review the companies that will receive your information. Companies may join the project in the future, so please check back periodically for any updates

All projects

NPS enables best network and customer experience

URN C26.0.974
Topics Customer experience management

Maximizing off-grid customer retention by optimizing predictive accuracy while minimizing data cost.

featured image
Net Promoter Score (NPS) is widely used by telecom operators as a top-level executive metric for measuring customer loyalty, yet the industry still relies largely on survey-based, reactive approaches that fail to scale across millions of subscribers. As a result, CSPs struggle to translate NPS insights into timely actions that reduce churn, improve customer experience, and increase lifetime value. The NPS Enables Best Network and Customer Experience Catalyst introduces a data- and AI-driven framework to manage NPS holistically across the customer lifecycle. Instead of treating NPS as a periodic survey result, the solution models NPS continuously using multi-source operational, behavioral, and service data, enabling proactive identification of experience risks and “off-grid” customers who are likely to disengage without submitting complaints. Building on proven deployments, the Catalyst demonstrates how predictive NPS (P-NPS) models can outperform traditional approaches by accurately identifying high-risk customers and prioritizing retention actions that deliver measurable business value. The solution focuses on practical scalability—optimizing data quality, improving model accuracy, and defining a minimum, cost-effective feature set that balances predictive performance with operational feasibility. Aligned with TM Forum best practices, the Catalyst enables CSPs to connect network performance, service quality, and customer behavior into a unified NPS management loop. Success is measured through improved model accuracy, reduced churn, and increased customer lifetime value, with even modest NPS improvements translating into millions of dollars in retained revenue for large operators. By transforming NPS from a static score into an actionable, AI-driven decision engine, this Catalyst provides CSPs with a repeatable, industry-relevant approach to delivering better network experiences, stronger customer loyalty, and sustainable business growth.

Team members

China Mobile Communications Corporation logo
Champion
Huawei Technologies Co. Ltd logo
PT Telekomunikasi Selular logo
Champion
True Corporation Public Company Limited logo
Champion

Related projects