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Composable, headless & AI-agentic CRM

URN C26.0.994
Topics 5G monetization, AI (Artificial Intelligence), Customer Relationship Management (CRM)

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Breaking the CRM Monolith to Power the TechCo Future The Composable, Headless & AI‑Agentic CRM Catalyst demonstrates how communications service providers can replace rigid, monolithic CRM platforms with a flexible, AI‑native architecture designed for the TechCo era. Built in alignment with TM Forum Open Digital Architecture and Open APIs, the project shows how CRM can evolve from a static system of record into a dynamic system of action—ready for AI‑driven engagement, ecosystem scale, and rapid innovation. Legacy CRM platforms impose a “Monolith Tax”: high licensing costs, slow customization cycles, brittle integrations, and limited data liquidity. This Catalyst tackles those constraints head‑on by introducing a headless, composable CRM where customer data, identity, and intelligence remain under CSP control and are accessible to both human users and AI agents. Decoupling data and logic from presentation enables any digital channel, partner, or vertical solution to plug in without re‑engineering the core. AI agents are treated as first‑class CRM users, capable of interpreting customer intent, invoking TM Forum Open APIs, and autonomously fulfilling, assuring, and managing services with built‑in guardrails and auditability. This approach dramatically reduces time‑to‑market for new offers—from months to days—while enabling zero‑touch fulfillment at scale and lowering total cost of ownership. By enabling modular deployment on an ODA Canvas runtime and standardizing interaction through TMF Open APIs, the Catalyst provides a repeatable blueprint for AI‑driven CRM transformation. The result is a platform that supports ecosystem monetization, AI‑powered marketplaces, and vertical‑specific digital services—allowing CSPs to move beyond connectivity and become true digital platform orchestrators in an AI‑first economy

Team members

Comviva logo
Indosat Ooredoo Hutchison logo
Champion
Tech Mahindra Limited logo

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