Composable CX: Powering simpler, faster, and more intelligent customer journeys

Name: Innovate Americas
Start: 2026-10-06T08:00:00-05:00
End: 2026-10-07T17:00:00-05:00
Location: Marriott Dallas Allen Hotel and Convention Center

October 7, 2026

12:00-13:00

Impact Stage

Composable IT & Ecosystems

Customer experience management

AI (Artificial Intelligence)

Chair: Joann O'Brien, VP Composable IT & Ecosystems, TM Forum

Panel: Orchestrating real-time customer journeys with AI and composable platforms

Connecting customer, product and operational events to enable intelligent journey orchestration
Delivering real-time personalization through AI-driven decisioning and automation
Building event-driven architectures that adapt customer journeys as needs and behaviors change
Improving customer satisfaction, agility and business outcomes through composable experience platforms

Suzanna Fowler, AVP, National Operations, AT&T
Robb Fink, VP, Outbound Product Management, Oracle

Panel: From transaction to loyalty: How AI and holistic data redefine customer engagement in telecom
Alan Minney, VP Strategic Partners, MCE Systems
Elena Peregrina-Salvador, Global Head of Marketing & Mobile Products, Vodafone
Kim Nguyen, Vice President, Digital Sales & Marketing, TELUS