AI-native software development lifecycle (SDLC) is a TM Forum Innovation Hub project focused on accelerating ODA component engineering through trusted, AI-assisted software delivery. It demonstrates how agreed business requirements can be transformed into ODA-aligned designs, code, tests, deployment assets and evidence packs. The project brings together guided requirement clarification, AI-augmented engineering, maker-checker validation and human approval gates. It helps Members explore how AI can improve speed, quality and reuse across the software delivery lifecycle. The reference implementation validates selected ODA component scenarios on the ODA Canvas.