This Catalyst introduces a new, AI-driven commercial operating model that enables Communication Service Providers (CSPs) to deliver fully autonomous, personalized marketing and product experiences at scale. Addressing the limitations of fragmented catalogs, manual campaign execution, and slow commercial workflows, the solution transforms how CSPs design, launch, and activate offers—dramatically reducing time-to-market while improving customer relevance and commercial performance. At the core of the solution is an intelligent, harmonized product catalog that functions as an executable system rather than a static repository. Catalog definitions—including pricing, eligibility, policies, and lifecycle constraints—are interpreted and enforced in real time, ensuring consistent offers across all channels. This is combined with closed-loop autonomous marketing capabilities powered by predictive, prescriptive, and generative AI to continuously determine next-best actions and activate offers instantly based on customer behavior, business objectives, and policy guardrails. Unlike traditional approaches that rely on manual campaign design and siloed systems, this Catalyst embeds AI across the commercial lifecycle. Predictive models assess churn risk, propensity, and offer affinity; prescriptive AI recommends optimal actions aligned with strategic KPIs; and generative AI accelerates the creation of offers, rules, and customer journeys. Continuous learning loops refine decisions based on real-world performance, enabling proactive and adaptive commercial execution without human intervention. The architecture aligns with TM Forum standards and augments existing BSS environments rather than replacing them, allowing CSPs to modernize incrementally while maintaining governance and interoperability. By shifting from reactive, campaign-centric marketing to autonomous, intent-driven commercial operations, the Catalyst delivers measurable outcomes—including reducing offer launch times from months to days, increasing ARPU through hyper-relevant bundles, reducing churn via timely automated actions, and ensuring full consistency across digital and assisted channels. This Catalyst provides a scalable, repeatable blueprint for autonomous commercial operations, enabling CSPs to compete effectively with digital-native players and transition toward a future-ready, AI-powered commercial engine.