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AI-driven network monetization

URN C26.0.977
Topics 5G monetization, AI (Artificial Intelligence), Customer experience management

AI-powered experience: Turning network atoms into premium revenue.

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As mobile markets reach saturation and ARPU growth stalls, communications service providers must evolve from selling connectivity to monetizing differentiated, user-perceivable experiences. Despite unprecedented network capabilities, investments in 5G-Advanced and edge infrastructure often fail to translate into revenue because performance improvements are invisible to customers and disconnected from commercial activation. The AI-Driven Network Monetization Catalyst introduces an AI-enabled framework that productizes atomic network capabilities—such as guaranteed throughput, ultra-low latency, reliability, and edge compute—into tiered, SLA-backed experience offers (e.g., Gaming Ultra Mode, Live Streaming Pro, Business Travel Roaming+). By embedding business intent directly into network operations, the Catalyst enables CSPs to engineer, predict, and monetize customer experience in real time. At the core of the solution is an AI-enhanced digital twin that fuses real-time network KQIs with service telemetry, behavioral analytics, and lightweight experience feedback to model user-level experience continuously. Unlike traditional NPS or CEI approaches that react after service degradation, the system anticipates experience risks before they impact perception and proactively orchestrates network resources. These predictive actions are tightly coupled with closed-loop monetization workflows, triggering contextual upsell or experience protection for high-value moments. Aligned with TM Forum’s Open Digital Architecture and Open APIs, the Catalyst demonstrates how predictive experience management and network capability exposure can be operationalized at scale across OSS, BSS, and policy control domains. Success is measured through tangible business outcomes, including ARPU uplift, NPS improvement driven by proactive resolution, and reduced silent churn—directly linking network performance to revenue growth. By transforming superior network infrastructure into differentiated, monetizable experiences, the AI-Driven Network Monetization Catalyst provides CSPs with a scalable blueprint to move beyond utility connectivity and unlock sustainable value in saturated markets.

Team members

ADVANCED INFO SERVICE PLC. (AIS) logo
Champion
Cantone Technology Co.,Ltd. logo
China Mobile Communications Corporation logo
Champion
Huawei Technologies Co. Ltd logo
Indosat Ooredoo Hutchison logo
Champion
Ooredoo Group logo
Champion
Primforce Technologies Ltd. logo
Zain Group - Mobile Telecommunications Company K.S.C.P logo
Champion

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